Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be. How to Create an SEO Strategy for 2022
Here's a true statement you don't hear as often: your SEO strategy for 2022 shouldn't focus on keywords.
These days, most businesses understand the basic concepts of SEO and why it's important.
However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.
In this post, we’ll explain what an SEO strategy is, and how you create your own to help you meet your content marketing goals.
What is SEO and How It Works for Small Businesses in 2022
SEO.
What Is SEO?
SEO stands for Search Engine Optimization and is the all-encompassing process of helping your website rank higher in the search engine results.
When you type something into Google, Google has to make a decision on which websites to show you.
It looks at hundreds of indicators that are called “ranking factors.”
SEO is the process of optimizing your website to account for these ranking factors…
So that when someone searches for something related to your business, your website appears on page 1.
There’s a joke in the marketing world that if you wanted to hide a dead body, you’d hide it on the second page of Google- because who scrolls past the first page?!
In reality, most people don’t even scroll past the first 5 results. So if you’re not willing to try PPC so you can be on the paid search results…
The only thing you can do to be on that first page is to do SEO.
SEO helps your website appear in those top 5 search results for relevant search queries to increase website traffic to your business – organically.
Why is SEO important?
To understand the value of SEO, let's break our definition into three parts:
Organic search results: the unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query.
Ads in this context, PPC or pay-per-click ads make up a significant portion of many SERPs.
Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. You can’t pay for your page to rank higher in organic search results.
Quality of organic traffic:
how relevant the user and their search query are to the content that exists on your website. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, those visitors are likely to leave your site without completing any conversions.
High-quality traffic includes only visitors who are genuinely interested in the products, information, or other resources your site offers.
High-quality SEO capitalizes on the search engine’s effort to match a user’s search intent to the web pages listed in the SERP.
Quantity of organic traffic:
the number of users who reach your site via organic search results. Users are far more likely to click on search results that appear near the top of the SERP, which is why it’s important to use your SEO strategy to rank relevant pages as high as you can. The more high-quality visitors you attract to your site, the more likely you are to see an increase in valuable conversions.
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