SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines.
What Is SEO / Search Engine Optimization? The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. Think of the index as a giant library where a librarian can pull up a book or a web page to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a website or web page can give the searcher what they’re searching for.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.
Our Periodic Table of SEO Factors organizes the factors into six main categories and weights each based on its overall importance to SEO. For example, content quality and keyword research are key factors of content optimization, and speed is an important site architecture factor.
The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now at least until you’re caught.
We’ve also got a brand new Niches section that deep-dives into the SEO success factors behind three key niches: Local SEO, News/Publishing, and Ecommerce SEO.
While our overall SEO Periodic Table will help you with the best practices, knowing the nuances of SEO for each of these Niches can help you succeed in search results for your small business, recipe blog, and/or online store.
The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.
What Is SEO Marketing?
SEO marketing is a subset of digital marketing that involves the optimization of websites and web pages for major search engines like Google.
As these search engines became a predominant way of finding just about anything, various practices have emerged to help organizations improve the visibility of their digital assets.
The term “search engine optimization (SEO)” refers to a blend of internal and external tactics. The major search engines each have their own formula or “secret sauce” for ranking pages within search results. Referred to technically as algorithms, these formulas are closely guarded practices that major search engines protect as trade secrets.
Through trial and error over time, marketing SEO experts effectively reverse engineer aspects of these algorithms to isolate best practices for search engine marketing. By employing tried and true SEO tactics, organizations can improve their visibility and ranking within the major search engines.
Why Is Search Engine Marketing Important?
In the modern world, technology is an essential part of life, and search engines play an important role in that reality.
Thousands of users perform search engine queries just about every second of every day. That is a tremendously large and constantly replenished audience to reach from a marketing perspective.
Digging a little deeper into the data, it becomes clear that marketing SEO is an exceptionally powerful tool. Courtesy of SEO Tribunal, the statistics below represent approximate figures to demonstrate the impact of search engine marketing:
67,000 users perform a Google search every second of every day.
93 percent of online endeavors start with a search engine query.
80 percent of searchers disregard paid advertisements in search results.
58 percent of online searches come from mobile devices.
46 percent of Google searches are locally and geographically focused.
39 percent of global traffic to eCommerce websites originates from search engines.
Taken as a whole, search engines represent a massive pipeline of potential customers for marketing purposes. Furthermore, SEO marketing strategies tend to have a much higher conversion rate than traditional marketing or advertising endeavors. Therefore, organizations that disregard search engine marketing do so at their own peril.
To learn more about how to maximize marketing SEO benefits, it is necessary to understand the inner workings of two major categories On-page SEO and Off-Page SEO.
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