If you’re new to the world of affiliate marketing, the good news is that it’s really easy to get started.
Here’s a quick step-by-step guide to help you get started:
Pick an Affiliate Network:
If you’re actively looking for affiliate marketers i.e. influencers to partner with for the first time, the easiest route to follow is to use an affiliate network!
Affiliate networks will give you services and benefits like tracking technology, reporting tools, and payment processing, along with exposure to a base of influencers who already use affiliate links on their platforms.
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How to earn with an affiliate:
You'll receive commission payments based on the total sales you drive for a brand. You can see a brand's commission rate within the app.
You'll be paid on closed commissions, after the return period for the items purchased has passed. For most brands, it's between 30-90 days.
You'll be able to track your performance in your Insights tab.
Make it happen with just a few taps
Step 1: To onboard, head to "Professional dashboard" and tap "Set Up Affiliate".
Once onboarded, navigate to the shop of your choice, select the products you plan to promote, and save them to your wishlist.
When creating your affiliate content, you can tag the products you've saved.
Your final post will include a disclosure, with "Eligible for commission" appearing at the top.
When a sale is made from an affiliate link, the influencer typically earns a set rate commission amount of the total sale value. This rate can vary depending on the individual brand but typically ranges between 10%-20%.
Affiliate links can be shared on Facebook, YouTube video descriptions, TikTok, Twitter, and even on influencers’ websites essentially anywhere on the web where a link can live.
But today we are honing in on Instagram affiliate marketing. Here’s why:
All of the major affiliate networks or programs you would use to monetize social media are supported on Instagram such as ShareASale, CJ Affiliate, Pepperjam, Rakuten, and AWIN.
Instagram has both image and video features to showcase and sell products.
Instagram is a free and effective platform for driving traffic and converting followers into customers.
What Are the Benefits of Affiliate Marketing?
There are tons of benefits that brands and businesses can gain from affiliate marketing on Instagram!
To start, affiliate marketing is a fast-track way to reach more potential customers. There are thousands, if not millions, of influencers you can partner with each with its own niches, curated communities, and platforms!
In a nutshell, partnering with them through affiliate marketing will help you reach more people at a faster rate.
For influencers who utilize Instagram as an affiliate marketing platform, the goal is to drive as much traffic as possible through their tracked links to their marketing partners’ websites.
With Instagram boasting an engagement rate greater than the likes of Tumblr, Twitter, Snapchat, or any other social network for that matter Instagram affiliate marketing provides a plethora of opportunities once you join, whether as a brand looking to promote products or as an affiliate. If everyone else is marketing on Instagram, so should you!
This post will look at Instagram affiliate marketing from both the angle of the influencer as well as the brand. Since this will be one of my longer posts, here’s a short bullet point summary so you know what to expect:
How Instagram affiliate marketing works the basics.
How can you promote links on Instagram when you can’t link on Instagram?
The benefits of Instagram affiliate marketing for brands.
Which types of Instagram users will succeed in Instagram affiliate marketing.
Popular affiliate marketing marketplaces.
Understanding the laws around FTC disclosures.
Making the transition from Instagram user to Instagram affiliate marketing.
Even if you’re not interested in Instagram affiliate marketing and making the most of affiliate programs, this post should give you some tips on how to yield more influence on Instagram!
Before we get started, though, Instagram announced back in June of 2021 that they will roll out an affiliate marketing program of their own that will make it extremely easy for creators to monetize the links that they share and products that they tag on the platform.
When that is rolled out it will be the first officially supported affiliate marketplace built inside a social network, but not everyone has access to it yet.
So, how does Instagram affiliate marketing work?
Instagram’s official affiliate network is designed to establish partnerships between a user who is the affiliate marketer and placement of some sort of introduction or advertisement of a company’s products or services on the marketer’s website, social media post, or anywhere that is able to be accessed via Instagram.
The affiliate marketer depicts the product or service in their postings and earns a commission on each sale that is made that can be attributed to their post, such as through a URL link that has been customized with a unique affiliate code added to the end of it in the description of the post.
When these affiliate promotions are being done on Instagram, we call it Instagram affiliate marketing, but affiliate marketing is clearly not limited to Instagram!
The brand being advertised and promoted gains inherent customer interest and the influencer profile working as the affiliate is used to engage its audience towards the product being advertised.
The influencer earns some cut of the sale made by the product being advertised. This system is mutually beneficial for both the brand and influencers, which is why affiliate marketing is influencer marketing’s new best friend!
Ways to Promote Affiliate Links on Instagram?
I’ll cover some more specific advice for affiliate marketers later in this post, but one of the immediate questions yet.
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