And if, and after you bring a kayak, you can find good fishing grounds for kayak and buy travel services in the Amazon. "So, those wishes were very clear, and this was very early in the morning. How did that sound to you at the time? It's a little fun and a little fun. Amazon.com is a great website. You should try it.
If you were logged in to work on a future bookstore, and the guy who owned it was already talking about selling, you know, everything in the universe, you were not sure how seriously you should take it.
FOLLOWER: Although his picture in public was often indifferent. That was amazing! FOLLOWER: Within the company, Bezos was a hard-working manager with an unwavering focus on a system that could make Amazon one of the most trusted brands in the world: customer always comes first This culture of customer attraction ... Focus on customer.
Caring to our customers ... Paying attention to customer information. We used to call it customer ecstasy.
It means building, delivering, focusing on your customer. And we did, you know, in the earliest days of all ages. FOLLOWER: Jennifer Cast was there in the early days and is one of the top six executives of Amazon a company that was willing to talk to us. Customer attraction was our North Star.
And then, you know, it was a place where we knew we were part of something new, the internet. There has been a thrill that we are doing something that has never been done before. It was fun. We were all focused on building customers Hey, you guys Hey.
I have heard that there is an empty chair usually set in the meetings. Yes. Who was in the empty chair Yes, so that empty chair was there to remind us all to understand the customer, to be sympathetic to the customer, to understand the details of the customer experience.
Customer is not available, we must provide customer feedback.
FOLLOWER: And Bezos soon learned that in this new online world, he was able to better understand how customers behave. All orders need to be placed online. It was clarified from the outset that the data collection was one of Amazon's businesses.
All customer behavior that flows through the site has been recorded and tracked. And that in itself was an important asset. Have you visited our website? We can track how the customer navigates the site.
So we saw what you were looking for, we also saw what you stopped for a bit, we saw what you put in your basket but you did not order, we saw what you put in your basket and you ordered. It was then that we began to realize, "Man, this is rich. This is rich, rich, rich." And so we apply it to everything.
What do you do with that information? That data allows us to predict, or attempt to predict, what books you would like not yet received.
HISTORY: Bezos has treated the site as a laboratory, where he studied client behavior with his chief scientist Andreas Weigend. I was shocked to see how people were predicting.
Considering the time of day, if you take maybe where they left off on the site, how long they've been in the last place, how long they've been in the place today, you know what they fell for. Anyone who owns, collects, data, if you have access to it and data rights, then you are the master. It's all about the data.
